Unknown Artist - How Do You Do What You Do? (The Preservation Project)
1st April 2021
How Do You Do What You Do?
(The Preservation Project)
The good folk at The Preservation Project have just announced what may appear to be a Dodo feather to their cap in the form of the ultimate soul gem in 'How Do You Do What You Do?' Unlike the flightless native Mauritius bird however, this record can be yours to own in the very near future for a fraction of what it might cost you on the secondary market in just a few months time. That's the beauty of a label like The Preservation Project. They dig deep and shine a light on some deep soul cuts that have been buried deep for so long. They seek out the music that demands the world's attention and sets to task releasing the music at an affordable price. 'How Do You Do What You Do?' is a sumptuous soul cut laced with some urgent brass stabs and a funky guitar lick and a vocalist who wears his heart on his sleeve about the lady in question. He begs the question and eagerly awaits a response from the fair dame. On the flip is a deep soul ballad that hits the spot but please don't take our word for it and seek a preview on the label's website.
Ignoring this release would truly be a big, no mammoth mistake so we urge you to keep an eye out for this when it drops and purchase on sight. Another Preserevsation Project Seven Inch Wonder Of The World and what must be the jewel in the crown for the label. Absolutely essential purchase.
Preorder from April 2nd from the label's website.